Chris from Mijenta Tequila reached out to Knockout Designs with a special request: to create a custom tap handle that reflects Mijenta’s brand identity for their new Tequila on tap. Mijenta Tequila, a brand deeply rooted in the vibrant culture of Mexico, is celebrated for its commitment to sustainability, craftsmanship, and community. Central to the brand’s identity is its logo—a rabbit that symbolizes the earth and its natural harmony, embodying the spirit and ethos of Mijenta.
The Knockout Designs team set out to create two distinct tequila tap handles, each tailored to represent different types of Mijenta Tequila. The first design prominently features a cutout of the signature rabbit logo, allowing the silhouette of the rabbit to take center stage, creating a dynamic and eye-catching effect. The second design places the rabbit within a circular frame, offering a more contained and iconic representation of the brand’s emblem. To ensure that these custom tequila tap handles were not just functional tools but also brand statements, we incorporated Mijenta’s unique pink color. This color was carefully applied to highlight the rabbit logo, making it recognizable and consistent with the brand’s visual identity. The use of this specific color palette ensured that the tap handles would not only serve their practical purpose but also reinforce Mijenta’s brand presence in any bar or restaurant setting.
These custom tequila tap handles are far more than mere tools; they are works of art that narrate the story of Mijenta Tequila. The rabbit, carved into the wood, serves as a powerful symbol of the brand’s deep connection to the earth and its steadfast commitment to sustainability. As cocktails on tap are becoming more popular, custom tap handles like these are important for any bar setting. These tequila tap handles stand out as visual centerpieces, capturing the attention of patrons and sparking conversations about the brand’s values and heritage. Through these carefully crafted pieces, Mijenta’s dedication to quality, tradition, and environmental stewardship is represented, ensuring that the essence of the brand is conveyed with every pour.
